About First Crush

Hello, I’m Christine Hernandez, proud owner of First Crush Tastings, Inc. I want to take a moment to let our clients know how grateful we are that you have put your confidence in First Crush to represent and promote your brands. We are committed to our clients and we offer the best service possible in the industry.

First Crush Tastings was conceived back in May of 2005. Back then, I was doing promotions myself and had two other friends that were a part of my small team here in Austin. It was in September of 2005 when my business began to take off and became a great success. A big thanks to my clients for giving a small, unknown company the opportunity to represent and grow their brands. Since then, I’m proud to say that we have expanded into five other major cities and surrounding areas. Our clientele has quadrupled and we are forecasting much growth and success in the upcoming months!

Looking forward to our continued growth together,
Christine Hernandez

To engage "targeted consumers" or "impulse buyers" and showcase the products with professionalism and knowledge of our customer's brands. Our ultimate goal is to help increase register scans of the brands being promoted.

"I always feel extremely confident when I book a tasting with First Crush that their people will be on time, well-prepared and do a great job representing DFV Wines. Plus, I always get very positive feedback from the client where the tasting was done."

Scott Friedeck
Regional Sales Manager - TX, LA
DFV Wines

"I was very excited when Christine made the decision to launch First Crush Tastings. The entire Team at First Crush has taken my business to a new level by introducing my wines to the consumer's palate."

Aaron Amsler
Texas State Manager
Foster's Wine Estates

"First Crush has gone out of their way to make sure that my business is as successful as possible, by being the most reliable and professional company in South Texas."

Kevin J. Rust
District Manager
Centerra Wine Co.

"Some tastings companies show up at the retailer and just let the customers taste the product. At First Crush they work very hard at selling the product to the customers. This is a huge difference from other companies and a great advantage to me as a Supplier and more importantly to the Retailer."

Dave Meyer
Banfi Vintners